More than a company. It's a movement.
AudiencePlus™ is built for marketers, by marketers. Through our lived experience and the collective wisdom of the marketing community around us, we are bringing the SaaS marketing practice into the modern era.
A decade in the making.
The idea for AudiencePlus emerged from the mind of our co-founder, Anthony Kennada, who spent over a decade in the Chief Marketing Officer role for leading SaaS companies like Gainsight, Front and Hopin. While the traditional marketing playbooks of the time have championed “automating” demand generation with digital advertising and outbound email sequences, Anthony found success executing a human-first approach to marketing instead that focused on building and monetizing thought leadership through content, events, and community.
Ten years later, the SaaS marketing playbook still hasn’t evolved.
The next chapter of our industry will look more like consumer marketing, with demand teams focusing their programs on building, engaging, and monetizing owned audiences. With these trends converging, new headwinds around distribution and resources emerging, and no brand in the marketplace championing a path forward, Anthony made the decision to step down from his career as a CMO to start AudiencePlus in March 2022 with co-founder Tyler Sparks.
Software
We’re pioneering the industry’s first owned media platform to help companies build, engage, and monetize their audience.
Content
We’re convening the leading voices behind the owned media movement to share best practices on our media network.
Community
We’ve built an audience of over 3k SaaS marketers who are transforming their businesses with owned media.
Industry reactions
Our Investors
We’re lucky to work with leading investors in enterprise software to make our mission possible.
Our Advisors
We’re not just drawing on our own experience. AudiencePlus is supported by some of the leading marketing executives in SaaS.
Find Your Career with AudiencePlus
Life is too short. Love your job. At AudiencePlus, we are looking to add execution-oriented, values-aligned teammates to our business. Sound like you? Take a look at our open positions.